Behind the scenes of our new launch!

At Bundlee, we know that every family is unique, and that’s why we are so excited to launch our new Personalised Subscription. This subscription has been months in the making and finally we get to tell you all about it! Wahoo! Keep reading for behind the scenes of working with the new brands, why we chose them and how the new subscription works...

What is the Personalised Subscription?  

Bundlee has been growing and this is our most exciting update yet! Our community of conscious parents are continually involved in our journey and are helping us make Bundlee the best alternative to buying! We surveyed our renters at the start of the year and 83% voted to be able to personalise their bundlees... and we listened!

In the new Personalised Subscription you can choose exactly what clothes you would like to rent in your bundlee. Combining the choice that you love when buying with the convenience of renting you know and love.

But personalisation is just one of the exciting new features of this subscription. Along with the Bundlee Basics range, we wanted to give you an amazing choice of clothes. That’s why we’ve partnered with some of your favourite premium sustainable brands!

So... who are the new brands?!

Our new brand partners mirror Bundlee’s sustainable values and ethics. We’ve selected the most popular pieces from each brand, so you can rent them all in one place for a fraction of the price. 

Katie, our Head of Buying and Brand Partnerships has worked closely with the brands putting together a new range for the Personalised Subscription, she says, “It has been really exciting talking to new brands about Bundlee and seeing their excitement at growing the circular economy with us.”

We wanted to give you a sneak peek into why we chose these brands and a bit about their sustainable values.

The Bonnie Mob 

Based in Brighton and family run, The Bonnie Mob are committed to sustainability. From using organic cotton to their groundbreaking eco printing technique ‘Zero D’, we’re proud to partner with such a forward thinking brand (and their clothes are super cute too!).

The Bonnie Mob design and produce their clothes to live up to their slogan, ‘Buy Once, Buy Well, Pass It On’. Now with Bundlee, rent them for a fraction of the price and we’ll do the passing on for you!

“We are so excited to be partnering with Bundlee…it really fits in with our brand ethos ‘buy once, buy well, pass it on.” - Gareth, The Bonnie Mob

Mini Rodini

Swedish childrenswear brand, founded by illustrator Cassandra Rhodin, Mini Rodini was created to mirror children’s imaginations with colourful and humorous prints.

Their mission is to make it easy and exciting to access better clothes, produced in a way that’s kinder to the environment and the people behind it. 99% of their clothes are made from sustainable materials including organic cotton, recycled polyester, lyocell and upcycling leftover fabrics from earlier collections.


MORI is known and loved for their super soft sleepwear that delivers a comfortable night’s sleep.

Crafted from sustainably-sourced organic cotton and bamboo, their signature fabric is incredibly soft on baby’s skin. The fabric is breathable and thermo-regulating, keeping baby the right temperature through every season.

Their Founder and CEO, Akin Onal, said "At MORI our brand values are rooted in being kind to the world we live in, quality and durability is important to us. Every MORI piece is designed to be passed on from family to family, making Bundlee the perfect fit."


Hatley was started by a husband and wife duo in 1980. 40 years later, it is now run by their sons who continue to champion the same principles Hatley was founded on: family, thoughtful designs, made-to-last quality and, of course, a sense of humour.

“We’ve always believed that it’s not about who’ll wear them first but rather who’ll wear them next” - Chris Oldland, CEO of Hatley.

Why did we decide to launch a Personalised Subscription?

We know as a parent it can be overwhelming keeping on top of what clothing your little one needs (especially when they grow out of them so quickly!) and also try to make environmentally responsible choices.

“The Personalised Subscription makes it super easy to be eco-friendly AND enjoy all of the sustainable brands you love (guilt free!).”- Eve, Founder of Bundlee.

The new subscription brings you all of these amazing benefits:

Our favourite new items!

Want to be the first to know when we launch? Follow us on Instagram! 

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